Many organizations now rely on social media advertising (paid social) more than ever. It’s easily one of the biggest social media trends and you’ll do about anything to get your content in front of customers. Maybe not anything–but brands are certainly feeling it in the rising social media ad spend. This is exactly why you have to be smarter and more tactical with your paid social approach.

Social media advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. And it works really well when done right. But pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics.

What Social posts should contain:

  1. Photos
  2. Videos
  3. GIF’s
  4. Infographics
  5. Post Snippets
  6. Memes

What Social Posts should do:

  1. Create brand awareness
  2. Lead generation
  3. Sharing of information
  4. Drive traffic to your website
  5. Grow revenue
  6. Build a community around your business
  7. Develop Loyal Fans