A Logo is your graphical mark or emblem, it is used to aid and promote instant recognition amongst the public your logo can be purely graphical by using symbols, icons and pictures, or it can be compose of the name of the organisation with graphics integrated into it. Graphical logos may be more effective when the company is planning to reach globalised markets across the world written name (logo types) especially in logos can sometimes be translated wrongly into many different alphabets in other countries. Logo design is one of the most important areas of design and often also difficult to perfect logos are there to represent who you are or what you do, this is why they are often so expensive.
Designing a logo is not a simple task and requires much involvement from the client and designer as there needs to be a clear ideas of the concept and values of the brand as well as who the targeted market is. Another important thing to keep in keep in mind when having a logo designed is the colours that you want to use. Colour always has a strong effect on emotions , attraction, and the mind of a human , for example if using a bright red and yellow logo, people will be more attracted to it because its easily visible , people will feel emotion of warmth or love , or assertiveness and the mind will translate confidence / boldness.
1. Great Logos Make Great First Impressions
Before your sales person knocks on the door, before your truck pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust.
Wayne Stuetz, founder of The Sodfather Landscaping in White Plains, New York, understands how that first impression gives them an edge. “People are always asking for a t-shirt with my logo on it. My logo is very memorable, and once a person has seen it, it’s hard to forget.”
When people can easily remember your logo, you have a competitive edge.
2. Attract New Customers
Your customers see hundreds of logos a day—and they know a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition.
The Lawn Rangers, in Pearland, Texas, have seen the fruits of a good logo. “When customers initially see the logo on our estimate sheets, trucks and website, they feel good about us,” said co-owner Aaron O’Donley. “And unless there’s something you can show potential customers to convince them their expectations will be met, they will turn to the competition. Our logo helps us persuade them.”
3. Stand Out from Your Competition
Flip through the phone book and you’ll quickly see that potential customers have plenty of landscaping company choices. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers.
The Lawn Rangers do that with color. Instead of the usual greens and blues, they use a warmer color combination that stands out. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
4. Keep Loyal Customers
Good service is the key to keeping your customers. But what happens when a competitor moves in with shiny trucks, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition.
Don’t put your business in that position. “A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner,” adds Stuetz.
5. Earn Trust with Professionalism
What convinces people to choose an established landscaping business over a couple kids with lawnmowers? Often it’s the professionalism of the business.
“If we can send the message of professionalism through our logo, a lot of the work is done for us.”