Digital advertising is also called Internet marketing.

Digital advertising, also called Internet advertising (“Internet marketing”) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

Ad Spending Is Affordable, Very Specific And Easy To Use

Traditionally, when we think of advertising, we think of big stars in expensive TV commercials. The reality is that running digital ads doesn’t have to be expensive; they’re so streamlined and easy to use that even small businesses can log in, set up and have their ads running in an hour. You can run ads for as little as $5 per day on platforms like Facebook and Google.

You can also target a much more specific audience of users: Those most likely to be interested in your product or service. Their data is pulled from a number of sources like subscription services, web browsing behaviors, financial data, your physical world location and credit card purchases.

Algorithms are built in to serve your ad at the best time to impact the user. They’re really easy to use because ad buying platforms are created to be simple and organized. The algorithms combined with big data you’re using on these platforms have been simplified to help you target your audiences.

 

Targeting
Do you know the profile of your perfect customer? Online advertising gives you the ability to target and retarget the ideal prospects. Retargeting will serve ads based on prior engagement, enabling you to identify your ideal customer profile. Once you know what your customers look like, you will know just who to target and where to find all similar users online, making sure they too are being served your ads. When advertising online, you have the ability to target a population as specific as “men, age 18-35, who searched for Giants tickets between the hours of 7-10 pm” or as broad as “men, age 18-35,” ensuring your message is in front of the right people at the right time.

 

Brand Awareness
Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences. Use the endless online display space to be creative with rich media, establish your online presence, make an emotional connection, and get online consumers excited about who you are and what you have to offer. Online display enables brands to focus on their ideal audience and tailor messages that improve both recall and engagement.