Catalogues are a significant investment and you can’t really afford to get it wrong. We know that good design, exploiting proven catalogue dynamics, can greatly influence buying decisions.
The need for catalogues has increased for many upcoming and popular businesses. There has been an increasing adoption of digital catalogues as well as print.
Catalogues are a powerful tool for driving traffic to website and web sales. Organisations found that 59% of their sales had been directly attributed to a catalogue and have seen a 29% uplift in web sales.
It has been known that companies, which use catalogues, are far less likely to worry about achieving their sales targets. Other sales channels are better used when supported by catalogues, with 80% of companies expecting their sales to grow this year. Users are also less likely to be worried about rising costs as they are using every sales tool possible to leverage their company or brand, due to today’s competitive market.
Catalogues are designed to speak directly to your target audience and further build your reputation and brand. A massive 39% of companies have found that their catalogue helps to build their brand.
It is important to keep in mind while creating a catalog that you are selling your company through this printed form of marketing. Make sure to focus on brand attributes and product benefits that the client will receive through purchasing your product. Also, be sure to be very thorough in explaining each product that the company offers. You want to make sure that you address any possible concern or question that the customer may have. This way you are overcoming possible objections by the client, and are on your way to make the sale- all by creating a descriptive desire for your product.
Another benefit of a catalog is the retention rate. If a customer is slightly interested in your product they will most likely request a catalog. Once the potential customer has the catalog in print form, chances are that they will retain the catalog for further usage if they are not planning to take immediate action. Storing away the catalog can act as a constant form of communication between the two channels.